Features
July 30, 2025
America’s cocktail culture is aging: Why millennials and Gen X are outdrinking Gen Z
On any given weekend, bar stools across the country are more likely to be filled by millennials and folks in their 50s than by the 20-somethings once known to dominate America’s drinking scene. Now, nearly twothirds of adults in America, aged 18 to 34, believe drinking alcohol negatively affects their health.
