Grand opening today for jewelry store in White Oak

Diamond & Gold Buyers of Pittsburgh is located in the Oak Park Mall.

A grand opening is happening today for a new jewelry store in White Oak.

Diamond & Gold Buyers of Pittsburgh is located in the Oak Park Mall, 2001 Lincoln Way, and a ribbon cutting is set at noon today.

The Diamond and Gold Buyers of Pittsburgh opened its first location in the fall of 2009 and since then has grown to five locations serving the Pittsburgh area: Cranberry, Fox Chapel, Irwin, Natrona Heights and West Mifflin.

The Diamond & Gold Buyers of Pittsburgh has seven locations throughout the greater Pittsburgh area. Retail showrooms are available at the Fox Chapel, Natrona Heights and West Mifflin locations.

Aaron Ratliff said he runs all seven stores, and he said they are having an open house tomorrow.

“We wanted to do an open house, meet and greet, for the customers that have been around awhile so this is the day we picked,” Ratliff said. “We buy, sell, or trade anything jewelry. We do a lot of things with metals and gold trading, we are buying and selling diamonds.”

According to the jewelry store’s website, Pittsburgh’s pre-owned jewelry store offers a selection of estate jewelry as well as new, custom- made diamond pendants, earrings, bracelets and engagement rings – buying gold, silver, platinum, diamonds and coins.

Some designers are LeVian, Tiffany & Co., Pandora, Judith Ripka, Neil Lane, Silpada, David Yurman and more. The store will have new inventory coming in weekly.

“A lot of it is us building our own ecosystems where we really don’t have to rely on other companies or other countries to be able to supply what we are selling,” Ratliff said. “We do a lot of services, we do repairs and appraisals. You name it in the jewelry business, we do it.”

Ratliff’s business partner Heidi Roup said they have been open since July 8, and participated in community day Aug. 2. She said they are excited for today’s event.

“It’s a nice community,” Ratliff said. “We’ve enjoyed ourselves here so far, and we did the community day event, and the people from Gala have been in this community for a long time, so it made sense to kind of pick up where they left off and bring new aspects along with us.”