How freezers became the new pantry for timestarved cooks
Freezer sales are expected to hit $900 million this year, despite prices getting progressively cheaper. As life gets busier, prices stay high and dinner needs to happen fast, today’s savvy home cooks treat freezers less like a last resort and more like a front-line strategy. From batch-cooked breakfasts to frozen global meals that rival takeout, the freezer has quietly become the new pantry, and it’s about time.