What to know before a wedding gown shopping trip
Bridal Season
February 22, 2025

What to know before a wedding gown shopping trip

Metro Creative Services

Weddings mark a turning point from one stage in life to another.

The significance of that transition is perhaps one reason why couples and their guests dress so nicely for a wedding ceremony and reception.

Formal garb is a wedding tradition, and guests anxiously await seeing which type of gown a bride will wear. In western cultures, white wedding gowns have been the standard since the nineteenth century and are believed to symbolize purity and grace. In eastern cultures, wedding gowns often have been elaborate, colorful creations that have their own symbolic meanings unique to various areas of the world.

Shopping for a wedding gown can spark mixed emotions. While it is exciting to try on some remarkable garments, there also is the pressure of knowing all eyes will be on you while wearing this couture creation. Narrowing down wedding gown prospects can take vision, time and patience.

The following pointers can help when it comes time to visit bridal shops.

Make an appointment

Many bridal shops operate by appointment only. That’s because the staff wants to devote complete attention to a client, and having people simply walk in from the street can draw their attention away and/or lead to long wait times. Identify the stores you want to visit, and then call to secure your time slot.

Narrow down styles

Think about what your personal style might be and how you want to look on your wedding day.

If you’re not sure about the vocabulary surrounding dress silhouettes, visit Pinterest or Instagram and save images of dresses that you love. Then you can show the sales staff what you are thinking instead of going in empty-handed.

Keep an open mind

Try on a few different styles even if you have a particular dress in mind.

You never know if something might be a better fit for your body type or the scope and style of your wedding unless you give it a go.

Start the process early

Unlike off-the-rack clothing, most wedding shops will have to order your dress and have it shipped. Then comes a few weeks for alterations. KWH Bridal notes eight to 12 months before a wedding is a good time to choose and order a dress. Brides magazine says most made-to-order wedding gowns take about six to nine months to create. There also are three separate fittings to ensure the gown will fit like a glove.

Invite a handful of confidantes

It’s best not to arrive at the shopping appointment with an entire entourage. Pick, at the most, four people whose opinions you trust; otherwise, it could be a case of too many cooks in the kitchen. As a bride-to-be you’ll already be anxious, and you’ll want soothing, supportive people with you.

Plan your budget

Know well in advance what you can afford to spend. According to data from The Knot, wedding attire accounts for 7 percent of the average couple’s budget. Most wedding gowns are in the range of $2,000. Don’t forget about additional costs, such as veil, shoes, alterations, undergarments, and any add-ons.

In addition to these tips, arrive to an appointment well-rested, fed and comfortable.

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