How to make your Valentine’s Day roses last longer

Valentine’s Day spending shows little sign of waning. Floral arrangements are among the most popular purchases on this special day. According to Rio Roses, customers spent $2.3 billion on flowers for Valentine’s Day in 2022. Valentine’s Day tends to be the busiest day for florists as plenty of people want to surprise sweethearts with bouquets and other floral arrangements. Red roses account for 70% of all Valentine’s Day flower purchases.